Max Life Insurance selects Cognizant's TruMobi Suite

CHENNAI, INDIA: Cognizant has announced today that Max Life Insurance, India's largest non-bank owned private life insurer, has licensed Cognizant's TruMobi suite as its enterprise mobility platform to help transform the way thousands of its agent advisors do business and engage with customers. TruMobi is one of Cognizant's recently announced BusinessCloud solutions-a suite of ready-to-deploy, on-demand business and IT solutions.

With TruMobi, Max Life Insurance will have better control over enterprise applications and data access by agent advisors. Agent advisors will have the latest information on their mobile devices and be able to offer products that best suit customer needs, thereby boosting distribution effectiveness and conversion rates, and reducing the risk of human errors.

Hitesh K Arora, director and Head of Technology, Information Security and BCP at Max Life Insurance Co. Ltd, said: "TruMobi will enable Max Life to seamlessly transition to the digital world of tablets and smartphones and help distribute and manage mobile applications effectively. With its comprehensive mobility capabilities, high levels of usability, security and control, and the ability to instantly connect to multiple enterprise systems within Max Life Insurance, the TruMobi suite is an ideal catalyst for us to build an ever more successful life insurance business and deliver the core value of long-term savings and protection."