Mashups meet Widgets

BANGALORE, INDIA: Mashups are an increasingly popular enterprise tool. In fact, Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 in a May 2008 report called “The Mashup Opportunity.”

To capitalize on this momentum, business users are now looking to blend more consumer information and use widgets into their workplace mashups. Serena Software is responding to this demand with a new version of Serena Mashup Composer that lets users simply drag and drop widgets, RSS feeds, Flash components and more into their Business Mashups.

The resulting Rich Interface Mashups (RIMs) show that consumer data and social graphs are finally finding their niche in the workplace.

“Consumer data, widgets, social graphs and mashups have finally found a legitimate purpose in the enterprise,” said Rene Bonvanie, SVP, global marketing, partnerships and online services, Serena Software. “With Serena Mashup Composer, any data from any source – whether it has SOA hooks or not – is now mashable. We’re entering a brave new work world where individuals are empowered to create new business applications that work for them and that make their lives easier.”

The last mile of customization

Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more.

These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click.

Serena Rich Interface Mashups are a boon for business users and IT professionals alike. While business workers benefit from being able to quickly build the mashups they need to do their jobs more effectively, IT pros are no longer burdened with countless requests for new applications. With Serena’s proven governance framework that provides the reliability, security and compliance that IT requires, IT is free to focus on the core infrastructure and architecture needs of the company.

Pricing and Availability

The latest iteration of Serena Mashup Composer, with services and support, will be available free of charge as part of Serena’s on-demand release in the third quarter of 2008.