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Marketing tips for Small Business Success

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Harmeet
New Update

BANGALORE, INDIA: Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources.

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Here are seven questions you can ask about your small business marketing efforts:

1. Can you extend your expertise to a broader audience? Entice prospects and clients by offering them useful content at a general level.

Marketing Tips:

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Offer online videos or webinars to entice prospects to engage with you.

Create ebooks that provide prospects with valuable information that builds your brand.

Share this content on SlideShare to extend your audience.

Use social sharing buttons. Encourage your visitors to share the information with their social circles.

2. Can you give prospects, customers and the public useful information related to your product? The goal is to provide helpful content that encourages buyers to use your product.

Marketing Tips:

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Develop recipes, how-tos and patterns to enable prospects to use your offering effectively. Make sure that you link to your product page where appropriate. Also, increase usage with enticing images of the finished product.

Style products such as clothes and household items to show prospects how they should look. Understand that customers spend time browsing on their tablets looking for product ideas.

3. Can you be a show off ? Demonstrate to your target audience the type of results that they'll get. Just saying, "Trust me" won't cut it.

Marketing Tips:

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Take before and after photos to reduce the risk for potential customers. This is particularly useful when prospects perceive that the risks are high such as haircuts and weddings.

Use audio and/or text to let the world know about your business. If your business talks one-to-one, it may be worth doing a podcast to give your product and related social media content a personal voice.

Get patrons' permission or offer a free bonus to incent them to participate. Make sure that you have the right to use their images.

4. Can you give prospects and customers a reason to get together IRL ? . Think beyond making a big sale by having other lower priced offerings to drive additional or supplemental revenues. Think in terms of when your customers are available rather than when you're at work.

Marketing Tips:

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Create event related content. Think images, videos and customer input that can be shared across social media platforms.

Use a Twitter hashtag to extend your reach. Make sure that you test the hashtag to ensure that no one else is using it for another purpose.

Leverage existing niche communities where your prospects and customers naturally congregate. Set up a group in this niche's social media site. For example, yarn shops participate and socialize on Ravelry, a knitting community.

5. Can you share fun or related information? Think bite size content chunks. Use information that's ancillary to your business. For example, a massage therapist can create a Twitter stream, podcast or blog for meditations to put people in a more serene state of mind.

Marketing Tips:

Give prospects a laugh. Don't underestimate the power of funny content. This doesn't mean a home video by your Uncle Bernie. Both Blendtec's Will It Blend and Orabrush have created power house brands with this tactic.

Use trivia to get prospects engaged. Everyone loves testing their knowledge. What fun questions can you create around your business?

Source: www.heidicohen.com

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