Manthan launches retail analytics products

BANGALORE: Software product start-up Manthan Systems, today unveiled its two new products targeted at the retail and consumer packaged goods (CPG) industry.

Atul Jalan, MD and CEO of Manthan said that the company has already signed on around ten Fortune 500 customers for the products.

Manthan's products -- Astra and ARC, provide retail and CPG companies with business analytics and reporting features that allows them to follow their performance and benchmark against various parameters.

Jalan said that the Bangalore-based company would focus on the lucrative analytics niche, which is estimated at around $35 billion.

"We hope to target tier-one and tier-two retailers and CPG companies in Europe, North America and also emerging economies like China, Korea, Taiwan and India," he said.

The products are currently being sold through two different routes -- as a bundled product with major OEMs including top ERP vendors, and secondly through channels. The company has appointed 48 channel partners across many countries.

Jalan said that the company does not have direct competitors since their focus is very niche. "Unlike companies like SAS which provide analytical tools, we go a step beyond with predictive analytics.

Manthan has 200 employees at its center in Bangalore. The company is self-funded and hopes to expand its marketing footprint to more countries and also hire more employees at its development center in Bangalore.