Mahindra combines brick and click on its e-commerce platform

MUMBAI, INDIA: The Mahindra group has made its debut into the e-commerce space with the launch of M2ALL.com, an e-marketplace for all Mahindra products and services.

Currently, five of Mahindra Group's 31 brands will have virtual stores at the marketplace, and all the brands will be available within the next two years. Going forward, it will also offer other manufacturers and sellers of complementary products a platform,” said, Vijay Mahajan, Head, E-Marketplace, Corporate IT.

Meanwhile, the online marketplace has already begun taking bookings for the new SUV—Mahindra TUV300.

"The new digital platform will offer customers an enhanced buying experience that combines speed and convenience of e-commerce transactions with the trust and reliability associated with the Mahindra group," said VS Parthasarathy, Chief Financial Officer, Mahindra Group.

The e-marketplace is a 100 per cent subsidiary set up by Mahindra in June this year to look after the e-commerce business, Parthasarathy said. "We want to bring the brick-and-click together. E-commerce is not being seen as a separate channel, but as one of the other channels along with dealers and distributors, to work as a complementary network."