magicJack releases magicApp for Android

USA & ISRAEL: magicJack VocalTec Ltd, a leading cloud-based communications, unveiled the updated magicJack mobile app - rebranded as magicApp - for free calling on Android devices.

The updated magicApp offers free worldwide over-the-top calling and more streamlined account activation as well as a refreshed look and user experience.

magicApp is already in use by almost 7 million users, growth that has been driven largely by word of mouth. The Company will begin its first pro-active digital and social marketing and consumer awareness campaign for magicApp beginning this month.

"Over the last 90 days our app development, design and marketing team has defined a comprehensive roadmap for future feature and service enhancements to the magicApp," said Tim McDonald, COO of magicJack.

"This release reflects the first steps in our aggressive strategy to more effectively leverage our valuable mobile platform. Over the coming months we intend to release incremental, value add features enhancing what is already a compelling global service."