Maggi is being missed, says ladooo

INDIA: As per a study, 62 per cent still believe that Maggi is safe and can’t wait to get their hands on a Maggi packet and 65 per cent feel that Maggi can never be replaced. Yes, more than 65 per cent of the respondents miss Maggi as the study goes on to amplify and of this percentage, the boys seem to miss Maggi the most i.e. about 35 per cent of the ones who miss the noodle brand.

This study seems to track the worst nightmare for every food lover when a ban was declared on Maggi after it was pronounced hazardous and unsafe for human consumption. The youth of India wanted to voice out their opinions how much they missed their 2-minute noodles. Airloyal, a marketplace for mobile engagement, has used its own product – Insights, to find out their opinion on what they had to say about the ban on their favourite noodle brand.

It gets insights and opinions through targeted mobile surveys and, these are answered by the seven million user base that Airloyal’s ladooo app has. The survey was taken up by 5000 respondents from across the country. Meanwhile the new chief of Nestle India, Suresh Narayan is working persistently to bring Maggi back to stands.

Airloyal covers a marketplace of some 180 clients including Flipkart, Amazon and Quikr, with more than six million ladooo app users who complete micro-tasks on behalf of the brands.