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London Fog wears e-commerce

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CIOL Bureau
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ATLANTA: ShopVisible, a provider of on-demand e-commerce solutions, announced that London Fog, will utilize the commerce platform to create a dynamic and modern website experience that will enable consumers to purchase London Fog apparel directly through its website, claims a press release.

It adds that those loyal shoppers will now be able to interact directly through its online store. The ShopVisible e-commerce platform enables London Fog to create customized product listings to reflect the brand’s reliability and classic design, seamlessly integrating with London Fog’s existing product offerings.

“Our customers look to London Fog for producing classic design and quality that fits a premier global lifestyle. Now we want to take the London Fog shopping experience to the next level by making our collection available directly from LondonFog.com,” said Dan Pfeffer, Director of Ecommerce at London Fog. “In order to replicate that superior shopping experience in a digital format, we knew we needed a dynamic platform that would integrate with our internal infrastructure. With ShopVisible e-commerce, we are able stay true to our brand image while meeting the needs of the next generation of London Fog customers.”