Localytics intros push messaging, A/B testing for app marketers

1 Author : August 8, 2013 0

BOSTON, USA: Localytics, marketing and analytics platform solution provider for mobile and web apps, today introduced the next generation of its platform with three major, new components that optimize the entire app marketing lifecycle, including acquisition, customer interaction, testing and personalization and, ultimately, monetization.

They include:

Localytics Interact – Push Messaging:
Complementing Localytics’ existing in-app messaging capabilities, marketers can now engage existing users outside of their app, re-engage inactive users or target users based on their in-app activity, for example, those who have abandoned a shopping cart.

Localytics Personalize – A/B Testing:
Using Localytics Personalize, brands can quickly make and measure changes in the app on the fly without having to resubmit code or re-upload to the app store.

Localytics Acquire:
Localytics Acquire helps marketers optimize their acquisition strategy by connecting campaign acquisition costs with engagement and lifetime value metrics.

“When analytics-powered insights and the ability to act on them are united, achieving monetization is one large step closer,” said Localytics CEO and Co-Founder Raj Aggarwal. “

“With the launch of our expanded platform, app marketers can now manage every stage of a customer’s lifetime value from acquisition to engagement and monetization,” added Aggarwal.

Localytics has also created an infographic charting the rise of the app during the past five years and the ROI opportunity that lies ahead which can be found here!

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