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Livserv: BNA's pre-sales, support tool

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CIOL Bureau
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BANGALORE: BNA Technology Consulting, an application services provider of Internet-enabled solutions, today unveiled a new web-based tool that integrates real-time online interaction with live agent support.

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The new tool, Livserv, is aimed at small and medium businesses that own and run websites. The new tool can be customized according to the clients' requirements and is available as a limited time per use model with dedicated agents to support.

According to the company, "the agents can be used for either lead generation or extended agent services and they can be deployed 24/7 or in shifts. BNA has a 50-seater BPO unit with professionally trained and qualified agents already operational to support the tool."

“As the Indian online space evolves and the traffic spurts, it is imperative for companies to know who is visiting their website, engage them in a manner that is mutually beneficial and try to elevate every visitor to a customer. This ability has enormous implications for SME enterprises as it allows them to optimize the investments already made on their websites, and increase their visitor to customer conversion ratio,” said Ranganathan, MD, BNA.

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"The failure of many of the technology-based models is singularly due to the lack of human support integrated into the product. Without the one-on-one support, the whole process is incomplete and lacks the ability to deliver results that online business owners expect and need to adopt the products. Livserv is being offered in the form of a service to obviate the need for any additional investments, fulfills that need on a pay per use model. BNA already provides the above service to one of the largest financial services institutions in the Country along with a number of clients in hospitality and service apartment segment and we hope to sign-up at least 100 new customers in 3 months,” he added.

Embedded into the client's website, the Livserv pops-up on the screen as a visitor opens the site greeting the visitor and provides real-time customer support and visitor communication directly from the client's web site, the company said in a statement.

Unlike other sites where the visitor is required to click a button to initiate a chat or mail and wait for feedback from the support team, Livserv just pops-up and virtually greets the visitor just as a staff would greet a visitor who walks into a shop. The product enhances the client's web presence by providing cost effective live chat and real-time site monitoring service and individual attention to the customers. This unique service would be beneficial to diverse online businesses and very specifically SME ones.

"The USP of Livserv is that, unlike other vendors who just sell the software package or license it where the agent has to be engaged by the client, the new service from BNA offers an integrated solution with live agent support packaged into it. This obviates the need for a client to buy a product license and invest further on training agents, and deploying them on the same," BNA said.

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