BANGALORE: Lisle Technology Partners (LisleTech) has joined forces
with Software Launch (SWL) to offer companies business and technology
development services critical to market success in the highly competitive US
market. Lisle has a subsidiary unit in Bangalore.
SWL and LisleTech work with emerging companies who have received venture
capital funding or angel investments, providing strategy and execution for both
product development and revenue generation. SWL and LisleTech share a common
goal of helping high-tech companies achieve accelerated success in the
marketplace based on proven experience in core technology development,
marketing, sales and public relations.
The partnership brings value to early stage companies by working with a
company’s own research and development efforts — supporting product
development, tailoring products for the US market, and extending technology
applications based on validation of the targeted US market opportunities and
requirements.
"To develop a presence within the US market, a high-tech company must
have a deep understanding of local markets, targeted strategy, and vital sales
and marketing resources, as well as cutting-edge technology that differs from
its competitors," said Software Launch managing director Todd Richman.
"This alliance arms early stage companies with experienced technology
resources and business development leadership to effectively launch operations
and accelerate in North America."
"Software and business development go hand in hand. Start-up companies
need resources that are tailored to expedite market penetration," said
LisleTech president and CEO Dr. Adarsh Arora. "LisleTech, in conjunction
with Software Launch, goes beyond working on technology projects and aims to put
clients on the US market map by providing technical expertise, product
development methodologies and access to scarce resources."