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Lisle, Software Launch to offer services to start ups

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CIOL Bureau
New Update

BANGALORE: Lisle Technology Partners (LisleTech) has joined forces

with Software Launch (SWL) to offer companies business and technology

development services critical to market success in the highly competitive US

market. Lisle has a subsidiary unit in Bangalore.

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SWL and LisleTech work with emerging companies who have received venture

capital funding or angel investments, providing strategy and execution for both

product development and revenue generation. SWL and LisleTech share a common

goal of helping high-tech companies achieve accelerated success in the

marketplace based on proven experience in core technology development,

marketing, sales and public relations.

The partnership brings value to early stage companies by working with a

company’s own research and development efforts — supporting product

development, tailoring products for the US market, and extending technology

applications based on validation of the targeted US market opportunities and

requirements.

"To develop a presence within the US market, a high-tech company must

have a deep understanding of local markets, targeted strategy, and vital sales

and marketing resources, as well as cutting-edge technology that differs from

its competitors," said Software Launch managing director Todd Richman.

"This alliance arms early stage companies with experienced technology

resources and business development leadership to effectively launch operations

and accelerate in North America."

"Software and business development go hand in hand. Start-up companies

need resources that are tailored to expedite market penetration," said

LisleTech president and CEO Dr. Adarsh Arora. "LisleTech, in conjunction

with Software Launch, goes beyond working on technology projects and aims to put

clients on the US market map by providing technical expertise, product

development methodologies and access to scarce resources."

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