Lexmark gains Inkjet mkt share

MUMBAI:Lexmark International (India) Pvt. Ltd has registered a market share of 9.19 percent in the Inkjet market in India according to the IDC Q2 report. Lexmark retains the second position in the AIO market share, said the company. The company has registered tremendous increase in the sales of Inkjet printers and multifunctional devices (MFD), according to a company press release.

What is interesting to note is that the company has been growing steadily even in spite of low ad budgets and market spending. Speaking on the occasion, P.G. Kamath, Country General Manager, said, "We believe that excellent product quality, channel margins, hassle free warranty delivery mechanism and good human resources are the key success factors." He further added that, "Our channel partners and customers can look forward to an increased level of activity from Lexmark India, in the coming months."

According to the release, the key drivers for growth have been a great product range, successful channel incentives and end-user promotions that have drawn customers. Lexmark's sustained growth is further supported by the commencement of its Delhi operations.

Further, Lexmark has announced it's intention on joining in on the ever-growing channel business in entry level Laser Printer products. It has also positioned the Model E 220 at an attractive price point to end user customers.