Lenovo opens new retail outlet in India

NEW DELHI, INDIA: Lenovo India on Wednesday said it continues its retail expansion and inaugurated its 400th LES Lite in the country.

The company plans to establish a deeper consumer connect and extend its retail footprint to high potential tier 3-5 cities, said a press release.

Amar Babu, MD, Lenovo India, said, “With PC penetration still in single digits in most parts of India, there is a huge opportunity for us to drive industry growth in India’s hinterland. We expect a significant increase in PC purchases from consumers in tier 3-5 cities/towns and are focusing on retail penetration as a key growth driver.”

LES Lites are a smaller version of Lenovo Exclusive Stores (LES), typically around 150-200 square feet in size. The new LES Lite will showcase the entire range of Lenovo’s consumer products - Notebooks, Netbooks, Desktops and All-in-Ones. New consumer products available in the store include the Lenovo IdeaPad Z570, and G470/570, Lenovo IdeaCenter A700 and Lenovo C200.

The store will also house the Lenovo ThinkPad SL series suitable for small businesses and the ThinkPad Edge custom-built for the SMB segment.

Lenovo’s 400th LES Lite is Prima info systems Pvt. Ltd, Zahoor Palace, Opp L&T Gate No. 6, Powai, Mumbai.