Legal services are just a click away for fashion e-commerce players

BANGALORE, INDIA: Uptake in fashion e-commerce has presented an opportunity for Indian manufacturers who supply products to global fashion brands to set up their in-house fashion label. The majority of fashion designers are also in the process of setting up their own label. Therefore, trademarking your brand name is extremely important before promoting your brand.

Understanding this, the on-demand e-commerce technology and services company, EShopBox has partnered with vakilsearch to provide guidance to clients on a wide range of legal aspects, particularly protecting their intellectual property. For this, vakilsearch will assist clients with all their trademark and copyright requirements.

Sharath Shyamasunder, VP – Business Development, vakilsearch.com says, “New businesses often neglect legal matters, starting with trademark registration, fearing tedious government processes. At vakilsearch.com, however, we have succeeded in simplifying legal by providing entrepreneurs with convenient access to the entire suite of legal and compliance services at an affordable price. Through our partnership with EshopBox, we hope to ensure that upcoming fashion brands have the full protection of the law before they begin promoting their brand.”

Before filing the trademark application one is always recommended to perform some basic trademark searches to identify any major issues or obstacles through legally. This pre-emptive step will sound out the availability of the mark for registration, identify obvious infringement risks and highlight any major issues. This information will help formulate a strategy to navigate the issues and avoid wasted fees pursuing trade mark applications that eventually fail.

Akshay Ghorpade, Head of Client Services and Business Strategy, EShopBox says, “We handhold many brands since the inception, right at the point when brainstorming is done to decide the brand name. Our association with vakilsearch will help such brands for getting their intellectual property protected before they spend huge marketing dollars promoting the brand. Also, this tie-up further extends our commitment towards offering an one stop end-to-end solution to our clients.”