Lava launches Pixel V1 Android One smartphone at Rs.11,350

BANGALORE, INDIA: Lava International Limited announced the launch of a new series of smartphones, the Pixel Series.

It introduced the first variant, Pixel V1, an Android One device at a price of Rs.11, 350 in collaboration with Google.

Android One offers the latest and fastest version of Android (Lollipop, 5.1) — with up to 2x better performance.

This product is features a 5.5 inch wide HD screen in a slim design. The phone has a 73.6pc screen to body ratio with a 76.3mm wide body.

Being on the Android One platform, the colour accuracy and brightness of the smartphone is up to 300pc better than the industry average. In particular, this Android One device comes with an impressive touch screen that can detect up to 100 touches every second.

The device packs 32 GB Internal memory further expandable up through SD card, and a 2GB DDR3 RAM.

A higher internal memory is better than an extended memory since the read & write speeds from internal memory are 10X faster than a typical external SD card, thereby leading to a lag free experience. It will also allow a user to install all the upgrades and applications without running out of space.

In terms of the camera, the Pixel V1 takes great 13MP BSI Rear Camera Images (Software enhanced 8MP sensor) and 8MP BSI front camera Images (software enhanced 5MP sensor).

The camera comes with 5P LarganTM lens and Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colors.

The smartphone will be available in two striking colors, White-Silver and Gold across all national retail stores and multi-brand outlets. It will also be available online exclusively through Flipkart from today.