Advertisment

Laundrynow.in to raise Rs 6.5 cr for expansion

author-image
CIOL Writers
New Update
laundry

How many times have you’d delayed your weekend plans or spent them at home because you were swamped with undone laundry?

Advertisment

Laundrynow.in, a start-up has set up online and offline laundry services aggregating business wherein it helps customers in saving time and money by booking their laundry services at a click of a button or through phone calls.

After having bagged seed funding of Rs 1 crore from angel investors, Ahmedabad-based start-up laundrynow.in is now looking to expand in other states. It is now looking at raising further $1million or Rs 6.5 crore to fund its future expansion of operations.

The startup shares that the Indian laundry industry is estimated at Rs 2.20 lakh crore, of which the unorganised market (which includes dhobis, maidservants, and mom-and-pop stores) is valued at Rs 5,000 crore. Divided between 7,67,000 establishments, 98 per cent of the sector comprises micro-sized laundries with fewer than 10 workers. Organised laundry sector in India is a mere 2-3 per cent of the entire laundry market in India.

Advertisment

Shailendra Singh Rao, Founder, Laundrynow.in. says, ”Information Technology is the most powerful weapon a consumer can have, and as per a survey almost 80 percent of the time consumers end up paying extra for lack of expert laundry services. Currently the laundry market is largely dominated by offline players, who cater to the premium categories only. However, the price points set by these companies are not the best fit for a massive consumer base. Laundrynow.in is trying to fill the gap by offering comprehensive solutions at an affordable price, by making it a sustainable business model," said

On there other hand, the online laundry space is fairly underutilised in India, an early starter in Gujarat market, laundrynow.in is already getting a lot of traction. It started its operations from Ahmedabad, it is now eyeing an entry into major cities in Gujarat including Rajkot, Jamnagar, Vadodara, Surat, before expanding to other states.

You just have to log not to Laundrynow.in and simply place an order for Laundry, Ironing, and a comprehensive range of services through the Website or through the toll free no. 180012 11 312. “Laundrynow.in's lead-time for the processes ranges between 12 hours to 48 hours, depending nature of the kind of job given," Rao added.

On receiving your order Laundrynow.in agent arrives at the customer's door to pick up the order, within an hour, carrying eco-friendly packing bags. Then the expert cleaners and master pressers ensure that customer's clothes come back to life, looking fresh and vibrant and the order is then delivered back to the customers before the committed time.

Talking about future plans, he said that they are planning to have offline drop points with their partners for the drop off clothes, bed sheets, curtains, sofa covers etc. and plan on launching an app too.

startup