Advertisment

Kodak rolls out dual strategy for the Indian market

author-image
CIOL Bureau
Updated On
New Update

NEW DELHI: Kodak has rolled out its dual strategy for the Indian market. The dual strategy is the latest corporate initiative for the Digital and Film Imaging Systems (DFIS) division of Kodak India and consists of related initiatives in expanding the market for both the traditional and the digital businesses of the company.






According to the company, the purpose is to engage more consumers towards photography. "India is one of the most important markets for Kodak. In fact, India lists highly in the focus countries where Kodak is investing. We are trying to convey to consumers through the new dual strategy that both analogue and digital world are on the growth path here. We have equal focus on both, and all our products are designed to suit the customer preferences and budgets," said Kodak DFIS Greater Asia Region regional business GM Francois Monnet.





One of the major steps taken towards meeting the changing needs of the Indian consumers is the integration of Kodak's two consumer divisions in January this year. The new integrated division is called the DFIS. The main objective is to integrate the traditional and digital business as well as enable the customer to have one point of contact for all his needs.





Kodak also plans to launch newer models of digital cameras catering to varied user needs and budgets; there are 10 models presently from price range of Rs 7,000-Rs 34,000. And, on the digital output side, various options are available for printing photos at home or in the work place. In traditional, too, the widest range in both manual and automatic cameras is available, between the prices range of Rs 500-Rs 3500.




tech-news