KLM’s digi campaign says Go Dutch

NEW DELHI, INDIA: KLM Royal Dutch Airlines, has launched a digital campaign, #LetsGoDutch for Indian travellers.

With this campaign, KLM will encourage Indian tourists to participate in campaigns on Facebook, Twitter and YouTube and win tickets to popular European destinations like Amsterdam, Dublin and Prague.

The airline has already launched a video which shows people from different segments of the Indian market, who want to travel to Europe but are restricted due to high travel cost.

On Facebook and Twitter, the first phase of the campaign commences with the #LetsGoDutch contest, where users are given a destination and are asked to share their itinerary and interesting things to keep in mind while visiting that city. With this contest, the brand aims to reach out to passionate travelers as well as its current fan base in India.

Yeshwant Pawar, General Manager, Air France, KLM, said, “The campaign will be leveraged extensively across social media, encouraging fans and followers to participate. We believe that our vision and innovative concepts will bring us great results and help to build a deeper connect with our customers.”