KitchenKrafts tries the mobile recipe

CALIFORNIA, USA: SingleFeed and mShopper announced a new partnership that they claim provides retailers with a one-stop-shop for delivering their products to the leading comparison shopping websites and creating their own mobile-optimized shopping website.

KitchenKrafts.com is one such SingleFeed retailer who used its data feed to create an mStore.

"We entered our SingleFeed credentials into the mShopper platform and our mStore was automatically created," commented KitchenKrafts CEO Dean Sorensen. "We keep just one feed updated, and both our shopping engines and our mobile store remain updated and selling."

A company spokesperson added that retailers who use both services will only pay for one if they sign up by the end of January 2013.

The combined service offering enables merchants to get their products seen and sold wherever people are shopping-either online or on mobile devices, the announcement added.

Many SMBs realize they are missing a huge opportunity but do nothing because they think they can't afford a mobile solution," says SingleFeed CEO Mike Effle. Faced with the prospect of considerable time and money needed to mobilize their eCommerce websites, many retailers have been reluctant to make the move. Four out of five consumers use their smartphones to shop, according to a comScore study released in September, so retailers must either find a way or watch mobile shoppers go to their competitors.

mShopper CEO David Gould said, "Like SingleFeed, we strive to increase revenue for our clients. Now, not only can we improve their mobile conversion rate immediately when they launch an mStore, we can also help them expand their reach with the most sophisticated online shoppers. All in one easy step."