Kingfisher lands nice on travel platforms

MUMBAI, INDIA: Kingfisher Airlines will implement Epsilon’s DREAMmail platform to engage with their rapidly growing base of domestic Indian and global travellers.

Kingfisher Airlines will leverage Epsilon’s global experience in providing sophisticated marketing services to the travel industry, to improve customer engagement and to drive efficiencies in its digital marketing initiatives, shares the company in a press note.

Kingfisher Airlines will use Epsilon’s DREAMmail platform to deliver highly personalised and targeted communications to its customer base, including members of the King Club frequent flyer loyalty programme. A combination of weekly and monthly strategically designed email communications will promote Kingfisher Airlines’ routes to 70 destinations, including London, Dhaka, Colombo and Dubai.

Kingfisher Airlines will also leverage DREAMmail to engage with its guests, associates and partners around Kingfisher Airlines’ sponsorship of the popular Force India Formula One Team.

Kingfisher Airlines selected Epsilon for its strong market presence and unique and flexible  e-mail management expertise,” according to Vikram Malhotra, Vice President, Marketing, Kingfisher Airlines Limited. “Epsilon has an established track record in helping companies achieve measurable return on their marketing dollars, which was a key factor in our decision to engage with Epsilon. We are now able to effectively manage, track and segment data for our marketing needs– most importantly we can measure the impact of our marketing outreach activities in a better manner.”

India is a burgeoning market for digital marketing solutions with the third largest Internet population in Asia and 3.13 million broadband users. According to the Internet & Mobile Association of India (IAMAI), 98 per cent of Internet users are accessing the Internet for email and IM, offering companies an effective channel for reaching India’s increasingly Internet savvy consumers.  This number will only continue to grow as the Indian Government continues to drive initiatives to facilitate the broadening of Internet access through reduced broadband subscription costs and the development of language fonts to remove language and localization content barriers.

Epsilon recently added Air China to its list of travel sector clients which include Air Asia, Northwest Airlines, Travel.com.au, ZUJI and Virgin Blue.