Keep it simple: The secrets of creating successful apps

SAN FRANCISCO, USA: Y Media Labs' CEO Ashish Toshniwal was recently featured on ABC's 6 o'clock news. Named one of the hottest app developers, Toshniwal discussed the growing app market within the mobile space, noting that in seven years there would be an estimated 50 billion connected devices worldwide.

As CEO, Toshniwal drives the creation of impactful apps that have been utilized by more than 100 million users. He is passionate about product innovation and user experience led mobile technology.

During the news segment, Toshniwal provided valuable insight for people hoping to develop a successful app, suggesting in order to make it big, one needs to start small. He suggested launching a simple and minimalist first version of the app, with limited features and frequent iterations. This method shapes the product's direction based on user adoption, thereby promoting scalability.

Toshniwal discussed the updated PayPal app, which includes innovative features such as the "order ahead" capability, allowing users to pre-order food and beverages, hence bridging the gap between the digital and physical worlds.

Also sharing the platform was Varun Parmar, EMC's Head of Products. Parmar showcased EMC's new Syncplicty iPad app, which utilizes predictive analytics to automate mundane human tasks. He demonstrated Syncplicity's user-friendly sheet-based navigation, which allows users to seamlessly navigate through multiple hierarchies and easily access content.

As Toshniwal concludes, "It is important to focus on one or two original key features and do them really well rather than just re-producing app trends within the market."