Kale dives into analytics for airlines

MUMBAI: Kale Consultants, a technology solutions provider to the Airlines, Logistics and Travel (ALT) industry, has announced it’s foray into consulting and data analytics aimed at the global airline industry.

Today, more than ever before airlines are overloaded with unlimited information. With many disparate systems feeding different operations, the amount of data available is enormous, says its press release. Utilizing this data in the right perspective requires an expert view, which cannot be substituted by internal staff working in silos focusing on departmental KPIs. Access to domain experts who can analyze the right data to derive accurate business intelligence can dramatically impact an airline’s business objectives.

Neela Bhattacherjee, Head – Airlines SBU, said “The industry recognizes Kale as being at the forefront of innovation and cutting edge technology solutions. Over the last two decades we have built a strong portfolio of solutions harnessing domain expertise and industry knowledge. As a strategic next step up the value chain we are introducing a consulting and data analytics practice that will address critical decision support needs for the airline industry. Feedback received from the industry strongly suggests that consulting backed by relevant data analysis is a critical need for the industry, to assess emerging challenges and build competitive advantage.”

The Consulting and Analytics practice will address ‘top-of-mind’ needs of airline top management in the areas of sales, pricing, planning, loyalty, promotions, industry partnerships etc. with regard to strategy formulation and execution, revenue enhancement, business process improvement, cost reduction and productivity improvement.

Kale’s consulting and data analytics capabilities will assist clients to mine data and build statistical models to reveal fact-based strategic insights and at the same time provide drill-down analysis for a detailed understanding at the tactical level. Furthermore, projections and optimization based on robust understanding of data, processes and business will provide tools for proactive decision making. Kale will partner customers through the journey from ‘Data’ to ‘Decision’ following the path of ‘Information’, ‘Knowledge’ and ‘Intelligence’.