Just Buy Live using Qlik analytics platform to get real-time insights on its retail clients

MUMBAI, INDIA: e-distribution platform, Just Buy Live has leveraged the Qlik Analytics Platform to build custom-built applications to deliver an intuitive data analytics experience to its customers.

Connecting over 2,500 brands to traditional mom-and-pop stores, Just Buy Live has been disrupting traditional retail distribution with its dynamic mobile platform. With the system scaling up across markets and the retailer transactions growing at an enormous pace, Just Buy Live was initially facing challenges in managing demand, SKU (Stock Keeping Units) penetration and logistics; slowing their time to market.

The Qlik Analytics Platform is an open platform on which Qlik’s global community of developers can build custom analytic applications based on rich front-end and back-end Application Programming Interfaces (APIs).

The Qlik Analytics Platform helps the company bridge this gap by providing custom-built applications that track real-time intelligence on constantly-shifting market dynamics, retailer demands, and preferences. With agile data analysis, the company has been able to analyze real-time retailer transaction behavior, identify the latest retail trade trends, forecast demand, and provide spot-on recommendations to its clientele of brands spanning across FMCG, mobile, and electronic sectors.

Prior to implementing Qlik, Just Buy Live started building a repository of structured and unstructured data. By pulling data from these various sources into Qlik and building a custom application using the Qlik Analytics Platform, Just Buy Live has been successful in finding efficient ways to manage market demand and reduce technical overhead through inventory and SKU management, and data-based marketing. GainInsights, a business intelligence (BI) and analytics consulting firm with invaluable retail domain know-how, and a partner of Qlik in India, was instrumental in this solution.

Souma Das, Managing Director, Qlik India said, “Our constant endeavour has been to provide our clients more agile ways of handling management reporting and in helping them modernise analytics in a democratic manner. Being able to offer a development platform to achieve Just Buy Live’s goals has been a big step towards achieving a data-driven culture within their organisation and their larger customer ecosystem.”

“Customer analytics plays a critical role in strengthening our business model to deliver greater value to our customers while using our assets more efficiently. Partnering with Qlik has enabled Just Buy Live to seamlessly integrate data points across the organization, identify problem areas in a more resourceful manner, and provide valuable insights in real-time,” said Sahil Sani, Chairman and CEO, Just Buy Live.