Jugnoo launches UPI enabled payment solution, Jugnoo Pay

Auto-rickshaw aggregator, Jugnoo is the latest startup to join the PM Narendra Modi’s cashless economy initiative. After months of unsuccessful attempts, Jugnoo has finally announced the launch of Jugnoo Pay, their own payment wallet. And, all it took was a tweet to the PM of the country.

Jugnoo was working on a UPI enabled payment solution since past few months but the company had been facing certain technical issues in terms of SDK. However, the situation changed when Samar Singla, Founder and CEO, Jugnoo tweeted to Prime Minister Narendra Modi about their problem and validating the government’s stance towards the startup ecosystem, the issue was resolved within 48 hours of the tweet.

@narendramodi maybe banks should give us UPI sdk at least. Have been trying for months via @jugnoose

— Samar Singla (@samarsingla) November 27, 2016

@narendramodi Job done! Thanks! Super stoked to see PM getting things done on Twitter in 48 hrs via @jugnoose

— Samar Singla (@samarsingla) November 30, 2016

Jugnoo Pay mobile application is presently available only on Google Play store for Android users and will soon be available on App store for Apple users.

Similar to Flipkart's Phone Pe, Jugnoo Pay is a UPI enabled payment solution that allows merchants to request and consumers to approve payments directly using their respective bank accounts with their mobile number as an identifier.

Ronak Goyal, VP Engineering, Jugnoo commented, “UPI enabled Jugnoo Pay is the latest offering from Jugnoo to our customers. Factoring in the array of drawbacks in e-wallets, UPI is the next big thing and digital wallets will eventually become obsolete. So, we have enabled customers with a new and more hassle free payment option."

“While existing Jugnoo customers can directly login and use this service, new customers need to sign up on Jugnoo platform to use the service," he added.

The startup also said that in next iteration, "Jugnoo Pay will be integrated as a payment option in Jugnoo app so that users can pay their ride amount, groceries and meals directly from their bank accounts." Furthermore, the company plans to provide its services for other e-commerce and businesses as a payment solution.

Apart from its core business of auto-rickshaw aggregation, the company is also expanding across other verticals of hyper-local logistics in B2B and B2C domains with its recently launched services like Fresh, Meals, Grocery and Jugnoo Delivery.