iVdopia releases Android SDK for video ads

DELHI, INDIA: iVdopia, a provider in mobile advertising platform and network, today announced the release of its Android SDK, which enables developers using Google's Android platform to include video advertising formats within their applications.

The company is introducing social features, sponsorship and "instant-play" video to Android mobile ads, said a press release.

iVdopia is also inviting the open-Android community to propose and suggest their own creative video ad formats, for incorporation into the next release of the iVdopia platform.

Srikanth Kakani, co-founder of iVdopia said, "iVdopia is the first company to bring Pre-App video advertising to Android applications, which gives advertisers a great way to connect with the growing Android user base and provides developers with the best, most monetizable ads.”

“Our goal at iVdopia is to provide advertisers with the next generation in advertising solutions on the iPhone and to bring brand advertisers onto smart mobile devices in a big way,” he added.

iVdopia recently introduced Talk2Me, with its unprecedented use of social networking in mobile advertising that allows users to interact and respond, or share ads via Twitter or Facebook.

The company already had established itself with the introduction of Pre-App and In-App video ads for the iPhone. With iVdopia on Android, advertisers are given yet another means to customize user interaction.