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ITC Infotech unveils solns for media, entertainment verticals

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CIOL Bureau
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BANGALORE, INDIA: IT services company, ITC Infotech, is increasing its portfolio of services and solutions for the media and entertainment industry. ITC Infotech brings its outsourcing model and suite of solutions to enable media and entertainment houses to monetize and deliver their media assets over multiple distribution channels.

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 The ‘ITC Infotech Information Architecture and Design’ service caters to the needs of the media and entertainment industry to accurately describe and catalog repositories of digitized but unstructured assets. The service, aimed at improving “find-ability” and return-on-investment, is driven by meta-data modeling and taxonomy design services.

The ‘ITC Infotech Mobile Technology Services’, in partnership with Mobio, a Mobile 2.0 application development, is focused on empowering customers with Mobile 2.0 technology.

According to Sanjiv Puri, Managing Director, ITC Infotech, “The media and entertainment industry is undergoing a major transformational phase, led by the explosive growth of the Internet and the mobile platform. These media conglomerates no longer have a choice but to provide innovative offerings to the discerning consumer.  This has propelled new business opportunities for us. With our domain knowledge and technical expertise we believe that we are well equipped to build sustainable and significant business advantage for our customers globally.”

With the internet having established itself as a strong medium of distribution and reach to consumers, ITC Infotech uses open source and Microsoft based platforms to develop, test and deploy rich internet media sites. In addition, ITC Infotech provides services to manage the IT Infrastructure needs and back office operations including HR and Finance and Customer Relationship Management (CRM). 

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