IT mix at destination hotels

MUMBAI, INDIA: Hotel Jaisalkot Jaisalmer, the Heritage Palace and the Rigel Agra have deployed revenue management services to streamline revenue streams and increase profitability.

Luxury properties typically operate in a very dynamic market where the expectation from guests for instant gratification is very high. Hence it is important to have efficient selling strategies in place. This requires a unified view of revenue data across the property and a quick response mechanism powered by real-time data intelligence. With limited resources, such properties cannot man a specialised revenue team focussing on improving revenues and profitability.

The 3 destination properties have signed up with RezNext, which offers end-to-end revenue services comprising current strategy, new upsell or cross-sell opportunities, restructuring target market segments, refining the channel mix, distribution strategy to maximize yield and improve long term profitability.

Mohammed Shafi, Managing Director, The Heritage Palace, said, “We look forward to working with the RezNext team to know our demand forecasts accurately, and implement recommendations for selling strategies such as open/close rates and room categories, stay controls, and overbooking levels.”

“These properties are based in destinations that are impacted with seasonal fluctuations. Hence the need to optimise revenue during the season is very critical to make up for the expected loss of business during off seasons,” said Dhiraj Trivedi, President, Revenue Management Services, RezNext.

“At RezNext we conduct a deep audit of the hotel’s business to understand its market strategy, pricing mix, channel mix, online reputation. We also examine consumer behaviour, analyse competitor activity, demand and supply curve and execute the most profitable revenue strategy for our clients,” he added.