CHENNAI: Chennai-based Integrated SoftTech (iSoftTech), a company providing
high-end services to product development companies in the US, is launching a
Workflow Management System for the Indian market in January next year. This is
the first product launch for the company which was founded by Ray Stata, noted
industrialist - founder and chairman of Analog Devices and conceived by Dr Ashok
Jhunjhunwala, head of the TeNeT group at IIT, Madras.
According to iSoftTech president and COO V Vijay Babu, the workflow
management system is a full-fledged WFMC (WorkFlow Management Coalition)
complaint engine. The WorkFlow Management System has two parts - engine and
modular. Using modular, the sequences of activity can be changed, and the output
will be produced in the engine in the right sequence.
Elaborating on the product, Babu said that every company has to go through so
many processes, which keep changing. Actually WorkFlow Management System is
intended to automate the entire business process. Usually for any business
process, any change is reflected in the software, but here, if any change comes
in the business process, using a tool one can drag and drop the modules and the
entire sequence is reflected in the engine.
This product is simultaneously targeted at both the India and the US markets
and has been developed keeping the small and medium companies and the call
centers as the key targets. Explaining the rationale behind targeting India,
Babu added, "India is a huge potential for domestic market, and according
to a study conducted by MIT, with China, Brazil and India positioned as software
markets with an equal size of turnover, Brazil and China happen to have a huge
local market for software. Whereas in India 90 percent of the software is
exported hence India is a big market for us."
Meanwhile iSoftTech, in association with IIT Madras, is evolving new
technologies in two areas: Wi-Fi 802.11 and 802.16 A, which is called Wireless
MAN (Metro Area Network). According to the company sources, 802-16 A will be
launched in the market in two years time, when the market will mature for this
product.
For the current fiscal, iSoftTech has targeted a turnover of $ one million
and expects to bag nearly six clients in the area of voice & data networks,
embedded solutions, development tools, enterprise solution and messaging
solutions. In messaging solutions, the company is taking care of the engineering
aspect of Bloomba, an email program raised by the son of Stata.
(CyberMedia News Service)