ISBB launches new online betting system

LONDON, UK: British sports betting software provider LVS Ltd. and its French counterpart, lottery solutions specialist Lotsys SAS (FDJ Group) announced that the Israel Sports Betting Board (ISBB), exclusive rights operator for sports betting in Israel, is now live with the system they jointly delivered to this customer.

LVS and Lotsys won an international tender to supply their Advanced Betting and Lottery Platform technology (ABP) to ISBB in the form of a customized ABP platform comprising a sportsbook, a transactional engine, web and mobile site.

This project is part of ISBB's strategy to upgrade their offer to customers and distribute a much broader range of sports and markets. ISBB is enhancing productivity with the ABP sportsbook automation suite and ABP open architecture to enable real-time integration with satellite systems and online services.

"ISBB is a very interesting customer; they are sharp and highly skilled in sports betting and IT," said Simon Ordish, LVS CEO. "They know what they want and this project was a great opportunity to boost our roadmap."

ABP is a new generation of betting solution developed on modern yet proven technologies, such as Java and Oracle for the backend and Ruby on Rails for the frontend, and exposes all its services through an open REST API, considerably facilitating integration processes.

Pascal Blyau, LVS MD and FDJ development director said, "While ABP was initially designed for online betting operators, this kind of project allows us to extend ABP into a much more global and multi-channel solution purpose-fitted for sports betting and lottery operators. ABP is a new class of gaming solution and is becoming a best-seller in the lottery world."