Iomega REVs up its focus on SMBs

NEW DELHI: Iomega Corporation plans to expand into the SMB and SOHO segment

with the launch of its new removable hard disk drive. The drive called REV

35GB/90GB has been launched in India and will soon be made available across

South East Asia.

“Through our new REV drive we want to expand into the SMB and the home user

space. We are leveraging on design, brand identity and channel strength for

this,” said Iomega Pacific Ltd, Senior Manager (Business Development) Sanjiv

Gupta. Iomega’s distribution partners, Neoteric Informatique Pvt Ltd, Ingram

Micro and Tech Pacific India will distribute the product in India.

With the storage devices occupying more than 50 per cent of the corporate IT

spending, as per the latest IDC estimates, the company is shifting its key focus

from zip drives, portable HDDs and optical drives to DVDs, CDRWs, and removable

HDDs with the new product launch.

“We are shifting our focus from the enterprise segment to the SOHO and SMB

space as we see an emerging market here. Worldwide the SMB market for storage

devices is gearing up,” explained Gupta. “We will be looking at channel

partners’ support for the network based storage products to expand into the

SMB space,” he further added.

The new REV drive from Iomega is a replace disk drive and is compatible with

Windows. However, the company is planning to launch the Linux and Unix

compatible drives by the end of Q3 and Q4 of 2004. The product priced at

Rs19,900 is available with a one-year warranty. Iomega plans to keep the product

price uniform worldwide. The drive is available in both the external USB 2.0

version and the internal ATAPI version.

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