Intex starts campaign for multimedia speakers

NEW DELHI, INDIA: As a part of its ongoing branding endeavors and marketing initiatives in B and C-class towns, Intex Technologies (India) has unveiled an outdoor campaign for computer multimedia speakers.

Its more than 22 models are spread across 2.1, 4.1 and 5.1 channel categories. Equipped with 'Sonic Boom' feature, many of them also have an in-built FM tuner with manual and digital formats. The range begins at Rs 899.

Elaborating more on the campaign, Naved Chaudhary, Senior Marketing Manager, Intex shared, “Owing to the visibility factor, outdoor activities have a certain amount of charm attached to them. They are instrumental in fortifying brand recall and act as a catalyst to other ATL activations. We have begun with Mysore and Kolhapur, and will soon extend the exercise to other major towns also in next two months.”