MUMBAI: Interact Commerce Corporation, a provider of relationship management
software for mid market and small office/home businesses, has announced its
venture into the $5 million entry-level CRM market in India with the
introduction of its product ACT! 2000.
ACT! 2000 is a software for the home and the SME markets to manage customer
relationships. To distribute the product in India, Interact Commerce has
appointed Sonata Information Technology, a wholly owned subsidiary of Sonata
Software.
Speaking at the launch of the product, chief information officer worldwide
for Interact Commerce, Ketan Wadhwa said that the introduction of ACT in India
was a significant step for their company to emerge as the world leader in
relationship management solutions for small and midsize enterprises.
Commenting on the global IT scenario, Wadhwa added that the IT market had
been dominated by sales to the corporate and vertical segments. The present and
the future growth in the IT products market would be driven by the home segment
and small enterprises.
He believed that as a global vendor there is an immense potential in the
booming CRM industry and its potential in the SME segment in India. Presently,
with the average annual growth rate of around 30to 35 per cent, the CRM market
in India is expected to be worth around $300 million over the next three years.
Regional Director-ACT! Asia Pacific for Interact Commerce, Nick Gaynor said,
"ACT! will be targeted at both international corporations already using
this product as well as Indian business in the small and medium marketplaces, in
such uses as —direct marketing, call centers, Insurance agents, sales forces
and customer support centers. Our trained ACT certified consultant will be able
to help implement and train users quickly and efficiently."
He reveled that ACT has begun the process of recruiting Indian consultants to
perform this task and have already 15 companies around major cities, group
manger and director, Sonata information technology, Sujit Mohanty said.
Distributor for ACT in India believed that the alliance would open up more
avenues for Interact Commerce Corporation to strategically expand the business.