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Interact Commerce ventures into CRM market

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CIOL Bureau
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MUMBAI: Interact Commerce Corporation, a provider of relationship management

software for mid market and small office/home businesses, has announced its

venture into the $5 million entry-level CRM market in India with the

introduction of its product ACT! 2000.

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ACT! 2000 is a software for the home and the SME markets to manage customer

relationships. To distribute the product in India, Interact Commerce has

appointed Sonata Information Technology, a wholly owned subsidiary of Sonata

Software.

Speaking at the launch of the product, chief information officer worldwide

for Interact Commerce, Ketan Wadhwa said that the introduction of ACT in India

was a significant step for their company to emerge as the world leader in

relationship management solutions for small and midsize enterprises.

Commenting on the global IT scenario, Wadhwa added that the IT market had

been dominated by sales to the corporate and vertical segments. The present and

the future growth in the IT products market would be driven by the home segment

and small enterprises.

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He believed that as a global vendor there is an immense potential in the

booming CRM industry and its potential in the SME segment in India. Presently,

with the average annual growth rate of around 30to 35 per cent, the CRM market

in India is expected to be worth around $300 million over the next three years.

Regional Director-ACT! Asia Pacific for Interact Commerce, Nick Gaynor said,

"ACT! will be targeted at both international corporations already using

this product as well as Indian business in the small and medium marketplaces, in

such uses as —direct marketing, call centers, Insurance agents, sales forces

and customer support centers. Our trained ACT certified consultant will be able

to help implement and train users quickly and efficiently."

He reveled that ACT has begun the process of recruiting Indian consultants to

perform this task and have already 15 companies around major cities, group

manger and director, Sonata information technology, Sujit Mohanty said.

Distributor for ACT in India believed that the alliance would open up more

avenues for Interact Commerce Corporation to strategically expand the business.

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