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Intel reveals In-Store Concept Technology

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CIOL Bureau
New Update

BANGALORE, INDIA: Taking advantage of a high-performing and energy-efficient chip the company already sells to computer makers,Intel India, a provider in technology products, today unveiled a retail point-of-sale (POS) proof-of-concept system.

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The POS system could lower a store’s total cost of ownership while improving customer satisfaction, said a press release.

Intel’s proof-of-concept exhibits the latest in digital signage and point-of-sale technology in a kiosk form factor, and demonstrates how technology can enhance the retail shopping experience.

Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews.

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These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer’s bottom line and customer loyalty, said the release.

The POS demo is based on the energy-efficient 45nm Intel Core 2 Duo mobile processor. Compared with legacy POS platforms, the processor in the demo can enable more than a 70 per cent reduction in required power use while still providing as much as double the amount of raw processing performance as previous generations of processors, the release said.

As such, energy savings from this POS system are passed on to retailers by way of lower energy bills.

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“Intel-based technologies will ensure retailers are well-positioned to move through the current economy into a successful and profitable future, while giving their customers more information faster and easier than ever before,” said Sanat Rao, marketing director (emerging markets), Embedded Computing Division, Intel India.

The modular design of the proof-of-concept system promotes easy upgrades to next-generation CPU platforms so retailers can remain in sync with the latest technology advancements.

The POS demo is customizable with a removable PC board and individual modules that can be added on, taken off, interchanged or replaced to meet evolving business needs, the release added.

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