Intel introduces e-biz communication products, services

BANGALORE: Intel Corporation has launched a family of communications products and services that improve e-commerce transactions through faster online connections, security authentication and server response time. The company also announced it is creating the Intel NetStructure brand name and launching a multi-million dollar marketing campaign to promote Intel's communication focus and products.

According to a release, the products within the Intel NetStructure family target a new category of value-added infrastructure appliances and networking communications equipment for building or improving e-businesses and helping them operate more efficiently. The products are designed to be easily deployed and complement companies' existing network and server environment improving server performance by as much as 150 times, claimed the release.

The seven products introduced today include a new Internet caching appliance for faster access to heavily-requested Web pages. Other products include e-commerce load balancing equipment, designed to more evenly spread Internet traffic among available servers and improve server performance; security authentication "accelerators" that quicken vital online user identification checks; and high speed switches for rapid transmission of data. Intel will also target the growing variety of e-business service providers or "xSPs" both as direct Intel customers and as resellers of Intel NetStructure brand name products.

"Intel is looking to easily and affordably strengthen customers' e-Business infrastructure by providing value-added solutions that are easy to deploy and enhance the e-Commerce experience," said Intel director South Asia Avtar Saini. "We will focus on delivering high-performance, best-in-class solutions and services to emerging e-Businesses."

Intel's prototype Web-caching appliance, developed with industry leader Inktomi, will be available early next year. It is the first product to incorporate Inktomi's Traffic Server software specifically designed for Internet appliances, the release said.