Advertisment

Intel concludes second phase of nationwide campaign

author-image
Harmeet
New Update

BANGALORE, INDIA: Intel in India concluded with the second phase of its nationwide integrated campaign to spread the relevance of personal computing and drive adoption of technology amongst consumers.

Advertisment

As a part of the last phase of its campaign in Bangalore, Intel showcased the My Discoveries experience zone at Forum Mall, Hosur Road on the 24th and 25th of August and at Phoenix Market City, Whitefield Road on the 28th and 29th of September.

The new and improved My Discoveries experience zones showcased multiple informative and entertainment based applications for PCs while continuing have karaoke, gaming and photography kiosks like before. The second phase of the campaign targeted consumers across 17 cities in India with the important message of how a PC can make a difference in an individual's lives.

The campaign reached out to 20 million households with the message of domestic digital adoption. The My Discoveries Experience Zones alone reached out to a million individuals by way of over a lakh demos showcased at the Zones.

Advertisment

Sandeep Aurora, director, Marketing and Market Development, Intel South Asia, said: "We are immensely satisfied at the success of the second phase of the campaign. After the successful results in the first phase, where we covered 40 cities across the country and reached out to over 2 million customers by way of over 2 lakh demos showcased at the ‘My Discoveries' experience zones, we have been continuing our pursuit of driving domestic adoption of technology across the country and the effort in our second phase too, has met with great success."

In order to help make PCs more affordable and accessible, Intel has worked with the ecosystem comprising of original equipment manufacturers (OEMs) such as Acer, HCL, HP and Lenovo to offer exciting financing solutions as well as retailing and e-tailing offers. Intel has also worked with various broadband suppliers like Aircel, Reliance and MTS to provide exciting offers on internet connections and dongles.

Besides this, consumers can also avail content and applications bundle worth over Rs. 4,000, including Encyclopedia Britannica, Eros Now, PowerDVD Touch and SaReGaMa totally free of cost on the purchase of any Intel powered PC. Etailers like Flipkart, e-bay and Snapdeal are also giving consumers exciting offers on Intel based PCs.

Speaking about the benefits of technology and the importance of the PC in a consumer's life, Aurora said: "Technology truly has the ability to play a huge role in ending the digital divide in India thereby driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Intel realizes the benefits a PC can bring to a consumer to help accentuate a person's skills and employability, foster growth and nurture creativity; thereby helping bring about a country wide change."

semicon