Intel bets on India embedded design market

BANGALORE, INDIA: In commemoration of the 30 years of its Embedded and Communications Group (ECG), Intel Corporation today announced the launch of the Intel India Design House Program.

The program plans to aid design houses develop platforms on the Intel embedded architecture.

Announcing the launch here today, Joe Jenson, general manager, Embedded Markets Division, Intel, said that the ECG is focusing on India.

“Design houses have become more and more important these days. Today they design the whole solution,” said Jenson.

In India the company would bank on verticals such as retail, infotainment, interactive clients and medical.

Companies joining the India Design House Program will have access to Intel roadmaps, reference platforms, product samples, training and seminars. The companies can also get access to Intel Premier Support and Intel business link for non-public data and product information.

Jensen said that the reference designs as part of the India Design House Program is targeted at third party design houses, multinational companies having their own design houses in the country and electronic manufacturers.

“We see the (India) market is hot,” Jensen said. Referring to the current trends, he added multi-nationals are shifting design from in-house to third parties and look for local talents who can do the job more cost effectively. Also, Intel had noticed electronics manufacturers moving up the value chain and getting into design, he added.

According to India Semiconductor Association and Frost & Sullivan, the Indian Semiconductor and Embedded Design market is to touch $36.3 billion by 2015.

Intel started the ECG here in 2000. The group started to focus on software development for network processors, now has end-to-end capabilities working platform enabling and market development.

On a global front, ECG caters to over 3000 customers covering more than 30 market segments.