InMobi launches mobile payments soln

NEW DELHI, INDIA: InMobi, an independent mobile advertising network, on Wednesday announced the launch of InMobi SmartPay, a performance-based mobile payments solution.

InMobi SmartPay will enable app developers, game companies, and content providers to expand their business and monetize their users into new markets by providing a one-time, no-cost, single point of integration across multiple countries, said a press release.

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The solution will offer consumers a mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods by the end of the year.

“InMobi SmartPay exists to simplify the process of expanding to new markets through a single point of integration and management of all tax, legal, and customer support issues leveraging our in-market expertise,” says Piyush Shah, vice president of InMobi SmartPay.

InMobi SmartPay will open up the service to the entire market in Q3, 2011.