Industry luminaries shed light on importance of creativity in India

BANGALORE, INDIA: Adobe India today organized a panel discussion centered on ‘Spurring on the next creative evolution' to explore the confluence of creativity and technology in India. The panelists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country's creative economy. The company also highlighted the strong momentum for creative cloud in India, revealing that on the online store alone, nearly 90 percent of customers for its creative technology choose to buy creative cloud over more traditional boxed software options.

"It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience where we heard perspectives on how creativity cuts across arts, education, technology and entrepreneurship. I think it is crucial to ingrain creativity in our social fabric in order to learn, perform and excel across all facets of life." said Umang Bedi, MD, Adobe South Asia..

The panelists discussed the state of creativity, technology and businesses and what it means for India, a country with an entrepreneurial culture and whose economy thrives on start-ups and small businesses to a large extent. As per a recent study by Zinnov, with a total base of 48.8 million SMBs, India is expected to emerge as the largest SMB country globally. This segment will play a crucial role towards growing our economy and a fine interplay between technology, innovation and creativity can help spur this growth. They also shared their thoughts around the role of education in encouraging creativity and how in turn adoption of technology fuels creativity, with Adobe panelists saying that globally, thousands of enterprise and mid-market design, BFSI, IT & ITeS and manufacturing companies have moved to the Creative Cloud for their creative processes.