Indus OS partners Digital Turbine to monetize 1bn smartphone users

Indus OS, the second-most popular smartphone platform in India has signed a multiyear agreement with Digital Turbine. Indus OS is currently available on eight million smartphones across 80 smartphone models and aims to add 100 million users by 2020. Currently, live, Indus OS launched Digital Turbine’s Ignite platform to power its mobile app campaigns mid-May 2017.

Digital Turbine is a mobile platform company that connects apps to screens. Their end-to-end solutions for mobile operators, device OEMs, advertisers, and developers, power platform monetization and create a more engaging, superior user experience. Digital Turbine's products include Ignite - a complete application management platform that delivers targeted, frictionless app installs, Pay - a direct carrier billing solution, and Marketplace - a white labeled content store.

India is the world's fastest growing smartphone market, with an estimated 125 million smartphones expected to be sold in India in 2017. Further, over the next three years, it is estimated that 500 million people in India will transition to smartphones, and an overwhelming majority of these people will be users who don't understand English.

“Our mission is to develop technology to cater to the economic, social and regional diversity of the region,” said Rakesh Deshmukh, co-founder and CEO of Indus OS. “We are the first to deeply customise a smartphone experience that meets the real needs of the emerging market’s citizens through innovation, simplification and localisation. By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers’ overall experience.”

“Simply stated, our Ignite platform provides mobile ecosystems with an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies,” said Bill Stone, CEO of Digital Turbine. “Our proprietary app recommendation engine uses data science to optimise and track campaigns for a more engaging end user experience. We are extremely excited to partner with Indus OS in its efforts to advance smartphone adoption and engagement with mobile applications throughout India and other emerging markets."

As the leading independent mobile user acquisition network, Digitial Turbine has driven more than 500 million app installs globally. Digital Turbine’s Ignite platform enables mobile publishers and OEMs to tap into its campaign server for monetization opportunities. Digital Turbine Media provides exclusive ad inventory through its Advertising Partnership Program, connecting leading advertising agencies with premier access to some of the largest mobile operator networks around the world.