Indian 'Kisaan' reaping IVRS

NEW DELHI, INDIA: Handygo Ltd, a wireless solution provider in Mobile and Value Added services is sharing weather forecast with the farmers. They are providing meteorological information through Interactive Voice response system (IVRS) and GPRS in the rural sectors.

The technology is claimed to empower the farmers to have information along with weather forecast, an advice on agricultural inputs on various kinds of crops prepared by agricultural experts on their mobile phones.

After signing a memorandum with Indian Meteorological department, has extensively researched and gathered information about the various regions, its locale and its agriculture.

Agricultural scientists process the technical data into information which is easily accessible and understandable by every rural farmer. The information is updated twice on a weekly basis. Information on selection of crops and their varieties, proper sowing time, pest and disease control, choosing optimum time and dose of fertilizer, post harvesting

advice, irrigation management and other weather based farm decision making is also a part of their service.

Dr. L.S. Rathore, Head Agromet & Additional Director General of Meteorology from IMD says “Our association with Handygo is vital and their contribution in rural sector is overwhelming. We are proud to have such associates in the wireless markets. Also it is a good example of PPP (public private partnership) to render service for rural India”

Praveen Rajpal, CEO of Handygo Pvt Ltd says “Our vision is to expand our services in every region and every district. With the technical content support by IMD, which has strong back up given by State Agricultural Universities and ICAR institutions, we tailor the services and reach every farmer’s doorsteps.”

Recently launched their service in 21 districts of Punjab and 20 districts of Haryana, Handygo is expanding its services all across India and its major focus is on Andhra Pradesh where they are covering 23 districts. They are also expanding their focus in Gujarat, West Bengal & Maharashtra. Ultimately the service will be expanded PAN India in a phase manner.ricultur