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Indian Analog market set to boom

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CIOL Bureau
New Update

BANGALORE: Consumer appetite for digital products and new features is driving the market for analog products globally.

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Texas Instruments, which derives 40 per cent of its revenues from its Analog business, is confident that the around $100 million Indian analog market would grow faster.

“India is on the verge of very strong growth in Analog with a CAGR of 28-30 per cent. Segments like telecommunications, consumer and wireless are driving the market,” said Steve Parks, worldwide director of marketing, Texas Instruments.

Addressing a press conference here on Wednesday, he said that ironic as it sounds, the shift from analog to digital devices is propelling the demand of analog technology.

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TI’s high-performance analog portfolio of products includes solutions for power management, interfaces, data converters and amplifiers. This business made revenues of $2 billion in 2006 and is one of the fastest growing businesses for the company.

TI occupies leadership position in the amplifier, power management and interface markets. This has come about thanks to a slew of acquisitions over the last few years including GrayChip, ChipCon, BB, Power Trends and BenchMarq.

The Indian industrial segment that includes end equipment like weighing scales, e-meters, POS devices, forms the largest customer base for the company. Besides this the consumer electronics segment and medical equipment markets are also significant.

In addition to having 15,000 products under the high-performance umbrella, TI also provides reference designs and additional tools for third party developers.

©CyberMedia News

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