India Today Group signs e-mail service deal with Epsilon

MUMBAI, INDIA: Epsilon, a marketing services company, announced that it has signed an agreement with India Today Group Digital (ITG Digital) to provide e-mail related services.

ITG Digital is the online business unit of The India Today Group, which has 36 magazines, one radio station, four TV channels, one newspaper, a classical music label, book publishing and an online luxury retail store.

As part of the agreement, Epsilon will manage consumer and trade e-mail communications initially for ITG's luxury brands online private sales store Bagittoday.com and gradually rolling out to other online properties. 

DREAMmail’s multi-level dynamic segmentation, automation capabilities and advanced reporting and analysis tools allow ITG Digital to harness the behavioural and transactional data of customers and subscribers quickly and efficiently.

Epsilon will also provide data analytics, strategic consulting and best practice guidance addressing segmentation and targeting, data collection and maintenance, customer engagement, inbox deliverability, creative performance, content relevancy and multi-channel integration.

Adrian Hoon, VP, Asia of Epsilon, said: “With India’s internet population having grown by 42 percent in 2009, surpassing 70 million, and becoming the fourth largest in the world, use of digital channels in marketing mix is critical as marketers continue to target the growing middle class and the growing levels of disposable income that they bring. It’s imperative that marketers leverage customer data in order to succeed in India, a marketplace with diverse consumer behaviours among different cultural, socio and demographic groups.”