India-SL series: V-Live serves 40 mn video ads

NEW DELHI, INDIA: Vdopia, an online and mobile video monetization company successfully inserted Online Video ads during India - Sri Lanka series live webcasted on CricketNirvana.com, one of the most watched sports channel in India.

Approximately 3 million online internet viewers watched five ODI’s, three test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed cutting edge live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.

Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen, SBI Savings A/c., were some of the leading companies who did online video advertising on Neo’s website, www.cricketnirvana.com, during the live webcasts of the India - Sri Lankan series.

These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the Internet.

VLIVE platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on LIVE TV. The innovation developed from Vdopia’s VDO advertising lab is that the online video ads are not static but are dynamic. The V-Live technology is able to serve different advertisements to different users at the same time.

“Vdopia’s technology with great content has made the live streaming of India-Sri Lanka series a great success. We are extremely happy to use the V-Live Technology, which has established a new standard for excellence in the industry. With the help of V-LIVE technology, CricketNirvana.com has become India’s #1 Sports Publisher of online video ads, in terms of inventory,” said Jose Felix, VP, New Media, Nimbus Communications Ltd.

“The successful live streaming of the recently concluded India-Sri Lanka series has further strengthened our relationship with cricketnirvana.com, a cricket portal. Our technology combined with the strategic partnership with CricketNirvana.com has leveraged advertisers to reach the relevant audience,” said Saurabh Bhatia, chief business officer, Vdopia.