India is Twitter’s third largest SMB market in APAC

|January 22, 2016 0
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

BANGALORE, INDIA: India is one of Twitter’s fastest-growing SMB markets worldwide and is the third largest SMB market in APAC, after Japan and Australia. The average monthly spend has grown 60% per SMB advertiser.

Thousands of Indian SMBs are using the self-service ad platform on Twitter which makes India one of the fastest-growing SMB markets for Twitter worldwide.

Twitter opened up its self-service ad platform in September 2015, to SMB users of India and 200 other countries and territories around the world. Depending on the business goal, Twitter’s self-service ad platform helps business owners reach the right target audience, develop objective-based campaigns, create best-format ads, as well as use analytics to improve their campaign.

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Indian SMBs (across verticals such as e-commerce, travel, sports, and finance) use Twitter’s self-service ad platform to achieve five business goals:

  • Grow their follower base
  • Increase website clicks or conversions
  • Increase Tweet engagements
  • Increase app installs or engagements
  • Find leads on Twitter

Emily Huo, Head of SMB Sales, Asia-Pacific for Twitter, met with top SMB clients across India this week, said: “The exponential rise of the Internet, mobile, social media, along with the changing face of Digital India, has made this country one of the leading startup hubs worldwide.”

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