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Increasing scope for MBA in marketing jobs in India for 2014

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Abhigna
New Update

SAHARANPUR, INDIA: In the interesting times that we live in today, the meaning of success is different for different people. What seems to an individual as an achievement may not be so for someone else. But on a more general level, being able to convince other people of your ideas and influence their action is what broadly defines success.

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This ability to influence others requires strong marketing skills - which is quite sought after these days. And this is a skill that can be learnt and developed!

Since the heart of any venture's success lies in how it is marketed, there is always a demand for talented and qualified marketers. It comes as no surprise then, that almost all the well-known business schools in India and abroad now offer marketing as an integral specialization of the Masters in Business Administration (MBA) program.

The economy driven society that we live in today demands that the constant process of buying and selling goes on. To achieve this, all businesses around the world are always on the lookout for successful marketers. An MBA with a specialization in marketing gets you prepared.

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"We not only teach marketing but we make students learn the intricacies of real life through live studies, interactions, problem solving and technology aided presentations. Thus, it's a different culture of learning that we inculcate in our MBA (marketing) students," says Dr. SM. Mariyam Fatima, who teaches Marketing to MBA students at the Glocal School of Business, Glocal University.

Career scope

According to QStopMBA.com, there is a growth of 13 per cent in the FMCG (fast moving consumer goods) sector in 2014. They also project a 38 per cent growth in MBA jobs in Asia in 2014.

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In India, FMCG companies like Nestle, Johnson and Johnson, Unilever, Procter and Gamble, Pepsi, Marico etc. are always looking for fresh and experienced marketing professionals. Also, consumer durable companies like Godrej, BPL, Maruti Udyog ltd. have many marketing jobs to offer.

In India, according to payscale.com, the average annual salary of a marketing manager in a few major cities is as follows:

New Delhi - Rs 6 lakhs+

Bangalore - Rs 7 lakhs+

Mumbai - Rs 7 lakhs+

Pune - Rs 5.5 lakhs+

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All kinds of products, services, ideas, people, brands need to market themselves effectively to stay in business. This whole process requires a whole lot of people who can market and sell and influence a person's decision by converting him into a customer.

In today's era, and in the days to come, a specialization in marketing opens doors to virtually every type of industry. Marketing jobs are in demand in all the sectors such as automobile, information technology, FMCG, education, advertising, consulting, entertainment , manufacturing, financial services, social media, tourism etc.

The scope of marketing has diversified in recent times. Not only are there opportunities to sell different products and services, but also, the ways to sell have been changing. There has been an ongoing transition in ways to market a product or service.

Although the traditional marketing channels (e.g. print media, direct mail, TV, radio etc.) are still in use, the latest marketing tools (social media, email marketing etc.) are the ones more frequently and widely used.

With an ever changing customer profile, the right way to target a product/ service to the right customer can be quite a challenge. An MBA in marketing equips you to tackle this demanding task.

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