IMImobile acquires TextLocal, to expand mobile messaging offerings

MUMBAI, INDIA: IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, announced the acquisition of TxtLocal Limited (TextLocal), a self-service, cloud based, mobile messaging business.

Named one of the fastest growing technology companies in 2013 by Deloitte and GP Bullhound in 2014, TextLocal is the leading mobile communications company focused on enabling SMBs to harness the capabilities of mobile messaging. Based in Chester and Malvern, TextLocal has served over 120,000 businesses, including customers such as Debenhams, Paddy Power, Greenpeace, Groupon and P&O Ferries.

IMImobile has identified significant opportunity to leverage its global footprint to introduce TextLocal’s messaging platform to new international markets, industries and clients. The SMB mobile messaging market is forecasted by many analysts as one of the fastest growing segments and the TextLocal platform will form an essential element of IMImobile’s mobile engagement product portfolio to capitalise on this trend.

Jay Patel, CEO of IMImobile said, “The acquisition will allow us to target the small and medium sized business segment that we don’t currently serve and expand our cloud based mobile messaging offering. We look forward to working with the entire team and we will be integrating TextLocal into the Group over the next six months."

Furthermore, TextLocal and its customer base will benefit from IMImobile’s capabilities of delivering multi-channel customer engagement and mobile payments solutions that work in synergy with TextLocal’s innovative features such as mobile vouchers and ticketing.

Alastair Shortland, CEO and Founder of TextLocal said, “ We will continue with the development of innovative features and look forward to working with IMImobile on our mission to revolutionise how SMBs can communicate with their customers to drive engagement levels.”