Idea targets 3G markets

NEW DELHI, INDIA: Idea plans to sell the new Aurus 4 through its own retail and service outlets across major 3G markets, Gujarat, Maharashtra, Goa, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Kerala, UP West & East, Haryana, J&K and HP, as per market reports.

Idea Aurus 4 runs on Android Jelly Bean (4.2) and features a 11.4 cms (4.5") TFT display with 16 m colors. Powered by a 1.3 GHz dual-core processor the phone sports a 5MP primary camera along with video calling facility and 0.3-megapixel front-facing camera.

It packs in 1800 mAh battery and also offers long hours of talk and idle time. Idea Aurus 4 comes with 4GB of inbuilt storage, expandable up to 32GB via microSD card and 512MB of RAM.

The youth of India have lots of interest to use content on mobiles, but are deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relatively low price. Idea Aurus 4 is the latest addition to our growing portfolio of 3G devices which is enabling a large base of Idea users experience 3G for the first time in India.

Aimed at the youth the Aurus 4 is the latest addition in Idea's popular Aurus series of 3G smartphones which as per reports are rich in features and smart on price.