Idea Cellular revises 2G and 3G tariff plan

NEW DELHI, INDIA: Idea Cellular has announced revision of its 2G and 3G data tariffs across the country.

Idea has reduced 2G data tariff by up to 90 percent across all 22 circles, enabling users to avail 2G data at just 2 Paise/10 KB. Idea's 3G users will now be able to save upto 30 percent on their monthly data charges as the same tariff will also be available across all 10 Idea 3G circles, namely - Maharashtra and Goa, Madhya Pradesh and Chhattisgarh, Kerala, UP West and East, Andhra Pradesh, Gujarat, Haryana, Jammu & Kashmir and Himachal Pradesh.

Ambrish Jain, deputy MD, Idea Cellular, said: "Idea has consistently focused on growing data penetration across the country through a three pronged approach of enhancing network coverage; strengthening sales and distribution channel; and offering affordable products, services and devices. The reduction in data tariff is aimed at catalysing the data adoption amongst the masses and empowering them with the power of mobile internet at an affordable cost."

The offer will be effective from November 15th, 2013 and be available for six months. This reduction comes as another initiative from Idea to offer innovative data product offerings at affordable rates in the Indian telephony market.