iContact offers advice to small business

DURHAM, USA: iContact, the leading provider of email marketing software for small and mid-sized businesses, today announced the launch of the iContact Road Tour – a 10 city seminar series designed to educate small businesses about marketing in a down economy and email marketing best practices.

The tour, set to kickoff in Richmond, VA November 6 will help small and medium sized businesses learn winning strategies for marketing their products and services.

Attendees will also explore the basics of what email marketing is, discover why it’s so effective and how to use it in their business strategy to achieve specific goals.

“Email marketing has the highest return on investment across all advertising mediums - $15.50 return on every $1 spent,” said Ryan Allis, CEO of iContact. “In a down economy it makes fiscal sense for small businesses to stay in touch with current and potential customers in a cost-effective way. Our Road Tour seminars are designed to equip businesses with the tools they need to not only survive, but thrive in this challenging business climate.”

The free seminars will also cover:

• The nuts and bolts of easily creating great looking email campaigns
• A checklist of email marketing best practices, tips and strategies
• The secrets of gathering customer feedback and important tracking information
• Case studies of successful email marketing campaigns