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IBM debuts enterprise cloud marketplace

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Sharath Kumar
New Update

BANGALORE, INDIA: IBM today launched a new Cloud marketplace that brings together IBM's vast portfolio of cloud capabilities and new third-party services in a way that delivers a simple and easy experience for three key user groups within the enterprise - developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem.

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The launch of IBM Cloud marketplace represents the next major step in IBM's cloud leadership. This single online destination will serve as the digital front door to cloud innovation bringing together IBM's capabilities-as-a-service and those of partners and third party vendors with the security and resiliency enterprises expect.

The marketplace offers a gateway for IBM's vast global business partner ecosystem to tap into the growing $250B cloud market opportunity, with instant access to IBM's rich intellectual capital, array of services and software capabilities and access to IBM's vast enterprise client network. For partners, IBM's cloud marketplace provides a global path to the enterprise and new opportunities to collaborate with a network of channel partners in its ecosystem to generate new revenue streams driving cloud innovation.

This marketplace will serve as a cloud innovation hub where technology meets business with hundreds of cloud services from IBM, partners and third party ecosystem. Clients can access a full suite of IBM-as-a-Service with 100 SaaS applications, IBM's Bluemix platform-as-a-service with composable services, the powerful SoftLayer infrastructure-as-a-service and third party cloud services.

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This year alone IBM announced:

· $1.2 Billion investment to expand its global cloud footprint with SoftLayer

· $1 Billion in cloud development with the launch of Bluemix, Platform-as-a-Service enabling much of IBM middleware to the cloud.

· $1 Billion in the launch of a new business unit, the Watson Group for cloud-delivered cognitive innovation.

· Acquisition of Aspera, Cloudant and Silverpop bringing the total to $7 Billion invested in 17 cloud acquisitions since 2010.

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